Email Marketing Agency

As above, you may be able to prove that your potential customer has a legitimate interest in hearing about your product or service and that it would not have an unacceptable privacy impact on those recipients. The new ePrivacy Regulation was meant to come into force at the same time as the GDPR and replace PECR. We’re now in 2022 and this still hasn’t happened, which is why we have the current confusion.

Current and prospective clients will be reminded of your services and business. It just might be that they were in the market for a lawyer and your newsletter has reminded them of you. Sending out a newsletter lets you cross-promote other services.

An internal repeat is where you take all of your modules again, including any you passed. An external repeat is where you only re-take the modules you failed. This is how we’ll formally assess what you have learned in this module. I really love the builder and how you guys made analyzing campaigns so easy!

This continues the UK ICO’s guidance in this area, for example, in its direct marketing checklists – and all these links are in the notes below. It is highly recommended to have a ‘do not contact’ list for individuals and organisations that have expressed their interest not to be contacted in the future by us. Direct marketing will always require explicit consent of the individuals i.e. an opt-in box (which is not pre-ticked, and should be an action signifying agreement).

Future Proof your Firmby attracting better talent, attracting more clients and having a scalable strategy designed to support your firm’s growth. Lectures, interactive case studies, directed reading, group presentation and individual coursework. This week we’re giving you something a little different – something that has less to do with email marketing and a lot more to do with how to run a business strategy session for your business… For more information, see our separate guidance on business-to-business marketing. And the person must fully understand that they are giving you consent. You cannot show consent if you only provide information about marketing as part of a privacy policy that is hard to find, difficult to understand, or rarely read.

You want to close your offers on a particular date and time and, more than anything, make sure they work. Even if someone else actually makes the calls or sends the messages, you are still responsible, as you are ‘instigating’ those calls or messages. If we needed to take enforcement action, we would usually take it against you as the instigator. In some cases we might consider taking action against a specialist subcontractor as well if they deliberately or persistently ignored the rules. Some organisations provide opt-in boxes that are automatically pre-ticked. PECR cover marketing by phone, fax, email, text or any other type of ‘electronic mail’.

Answer our GDPR compliance checklist questions and we will email you an objective, personalised report within minutes. It gives you a score out of 10 for your data privacy compliance with a further option for our free, more detailed data audit for GDPR, containing our practical suggestions. From strategy planning to data analysis and copywriting, our training courses can be delivered at a place and a time to suit you, or online.

I’ve seen Kath speak at various conferences and knew already she was an expert in the email field, but this book takes it to the next level – it’s an email marketing bible! Full of useful, practical tips as well as broader level strategy which will definitely help me improve my company’s e-mail efforts. A great book for those who work in email marketing or who want to know more about it. I have seen Kath speak at numerous industry events, and this book is packed full of the sensible, practical advice that Kath is renowned for in the email marketing world.

Most marketers agree that delivering communications in a variety of media will result in better returns than single channel communications. For those businesses or organisations that are time hungry, predefined packages are available for a contract period deliving targeted email communications weekly, fortnightly, monthly or quarterly. Work with our creative and web teams to develop an effective campaign delivering measurable results. Our team will work with you to create objectives for a campaign and then help you deliver the results.