Seo Basics

The internet is flooded with articles on how to perform organic SEO to improve Google rankings. With more than5 billion Google searchesa day, it’s important to be in front of your customers when they are looking for your products or services. Potential customers searching on Google or other search engines are “actively engaged”, meaning they are looking for YOU. If you’re at the top of the search your chance to capture that traffic increase significantly. Did you know that over 25% of people click on the first organic search result on Google? That means if a keyword is a search 10,000 times per month, by being number 1 on Google you could receive upwards of 2,500 free visits a month.

You see it as a collection of graphics, colors, text with its formatting, and links. Then, they evaluate available alternatives based on reviews or social media hype before inquiring with a company. But this happens after they’ve exhausted all information sources. With all of these factors taken into account, SEO primarily drives two things — rankings and visibility. The most powerful rank tracker in the industry, STAT offers serious SERP tracking for experts. Whether you have one location or 10,000, Moz Local distributes your business information across the web for maximum search engine visibility.

It doesn’t make sense because people don’t typically use ice fishing rods to fish for bass in the cold. Thus, you’re not providing the right answer to the query, and Google will know. To better understand how you can rank your content higher in the search engines, you need to first understand how search works. When someone types “vegan lasagna” into Google, they’re likely looking for a recipe, ingredients, and instructions on how to make it.

You want to use this section wisely by including your main keyword and making the heading enticing so users want to click. Instead of looking at what people are typing in, you should be trying to identify what they’re searching for. These sites have been there a while, they have a strong reputation, and Google knows they provide quality information. You haven’t earned Google’s trust yet, and it would take a lot for you to outrank the competitors. Your service might cost customers $10,000 over the course of a year. That’s a little less than a thousand bucks a month, so it’s not out of the question but still fairly expensive.

See metrics to any site in seconds, including anchor text and Domain Authority. Agency Solutions Earn & keep valuable clients with unparalleled data & insights. Blog Why Moz Small Business Solutions Uncover insights to make smarter marketing decisions in less time. On-Demand Webinars Learn modern SEO best practices from industry experts. SERP tracking and analytics for SEO experts, STAT helps you stay competitive and agile with fresh insights. Browse the SEO Channel for the most recent SEO news stories and expert columns.

Optimization of specific HTML elements can help improve the search rankings of a website or page. In this sense, the way HTML pages are tagged, described, and labeled indicates a level of quality to search engines. Taking the time to clean up and maintain HTML elements can have a great impact on digital marketing efforts.

And so, the only chance for customers to notice and consider you is by showing up in their search results. When asked to explain what SEO is, I often choose to call it a strategy to ensure that when someone Googles your product or service category, they find your website. They scare readers with technical jargon, advanced elements, and rarely explain anything beyond theory. Align websites and webpages to specific geographic areas, targeting locally, nationally, and internationally.