Demand-side platforms Provide a platform that allows advertisers and media agencies to buy advertising inventory from many sources. Intermediaries Businesses and/or services which connect buyers and sellers (e.g through programmatic trading), facilitate transactions, and leverage data to provide buyers with targeting options for online advertising. The current regulation of VSPs shares broadly similar objectives as the upcoming Online Safety legislation, with both regimes focusing on regulating systems and processes. It is therefore the intention of the government to repeal the VSP regime once the Online Safety framework is in force. This will leave a gap in relation to advertising in paid-for space online which is not covered by this regime.
Relevant records might include the number of bad ads and advertisers prevented from advertising, by category, and volume. Achieving better transparency and share of accountability across the system will require input from each of the actors in the supply chain … Read More