Digital Marketing

You can continue marketing to existing customers provided they can opt-out of future messages and the marketing messages cover similar products and services. You draw a line on a certain date and create two marketing databases – the past database relying on ‘soft opt-in’ and a future database relying on GDPR quality consent ie. You get GDPR quality consent from new customers moving forward.

Clients and prospects will feel a sense of security that you are knowledgeable in your field of work. You should make sure you have a written contract that sets out your contractor’s responsibilities. You may also want to ask your contractor to indemnify you for any breach of PECR.

It may also save you time and money by reducing the number of phone queries. Improved conversion rates – if you have a website, then your customers are only ever a few clicks away from completing … Read More

Read Me