Upward trend in patent litigation relating to automobiles
In 2011 and 2013, Beacon filed lawsuits against most of the major automotive manufacturers on these patents and to date has filed almost 70 infringement actions. The number of large NPEs operating in this area is only expected to increase. One study determined that NPE litigation in the automotive space tripled between 2010 and 2013 and has only continued to increase since then. A number of original equipment manufacturers supplying the automakers, such as Paice, Magna and Waymo, have sued the automakers.
As part of the emphasis on user interactivity, we are seeing manufacturers implementing features like Gesture control, a technology that enables users to take control of their radios through the use of hand gestures. On the current market, the BMW 7 Series has the capability to park itself without the owner’s intervention. Likewise, in 2015 Google started testing self-drive cars with remote sensing katespadebags.org technology, where a laser was mounted on the roof to generate a 3D map of the surrounding area to navigate automatically. A greater number of gear ratios, low-weight design, and advanced dual-clutch operation, all work to deliver smooth, seamless gear changes. Meaning the Fiesta EcoBoost Hybrid delivers a more efficient and less demanding drive, particularly in stop-start city traffic.
What can I do to prevent this in the future?
Edward sits within our organic growth practice and has experience working across a spectrum of strategic automotive projects. With a background in economics, Edward has experience designing and modelling both macroeconomic- and industry-level scenarios, overlaying impacts from key technological developments and supporting the development of overarching strategic direction. COVID-19 might also prove to be a catalyst for the growth of online sales within different segments. Our COVID-19–related research shows that a fifth of consumers now plan to buy their next vehicle online . This figure is consistently higher among 18- to 34-year-olds, suggesting that Segments B, C, D and E could all demonstrate a significant jump in demand for online services. The share of new car sales taken up by EVs will vary considerably across markets .
- In the United Kingdom, the most prominent differences in behaviour and attitudes identified in our survey were determined by how old a consumer is, how much they spend each month and whether they currently own a car or not.
- Technology giants like Apple, Intel and Microsoft are devoting tremendous resources toward the automotive area.
- In addition, enhanced communication options would allow a factory to receive direct feedback.
- A growing number of dealers are cutting transport costs by using online aggregators that allow them to compare provider quotes, says Manheim.
The system is sophisticated enough to be able to ascertain whether surrounding road users are cars, bicycles or motorbikes based on their speed and their movement patterns. Laser sensors have enabled autonomous technology to develop an understanding on the movement of vehicles around them. A fantastic example is using digital technology to improve online customer support.
Top 7 Digital Transformation Trends in the Automotive Industry
That’s why developing and improving autonomous technologies in cars is the future. If the increase in user interactivity and autonomous features has revealed anything, it’s that the automobile industry remains committed to the vision of the self-driving car. As autonomous systems take over, consumers will expect more user interactivity as they travel. In summary, the automotive industry is on the verge of an unprecedented transformation characterised by autonomous driving, electrification and an ever-increasing demand for personalised products that enhance the wellbeing of occupants. The industry should do more to promote critical strategies for transformation. For instance, anxiety about fields remains a real problem as the range of electric cars grows.