However, we are exploring whether these are proportionate to the size, scale and sustainability of publishers. Given the market position, it may also be appropriate to consider going further by imposing principles or a duty of care, placing an obligation on businesses to show how they are actively minimising harms for their users, particularly the vulnerable. An alternative approach, adopted by the FCA in relation to financial services firms, is where the regulator sets out principles, as well as detailed rules, that the regulated parties follow. We want to ensure that https://www.wikipedia.org/ the OAP empowers regulators to do the investigative work required to assess the prevalence of – and address – harmful advertising and bad actors. Through developing a policy which opens channels of communication, and incentivises information sharing, the industry can build a fuller picture of harms and take a cross-industry approach to tackling these issues. The below sections … Read More