But like all other forms of marketing, you need to have a solid idea of who your audience is, where to find them, and how to talk to them. Many online marketing strategies are outsourced, because unless you have time to dedicate it’s difficult to stay on the multiple changes that transpire when it comes to strategy. With content and email marketing, you can do much of it yourself, but it never hurts to ask experts for strategy advice to help get you started. Make sure your online presence and digital marketing strategy is mobile friendly as consumers are increasingly spending more time on their phones. Mobile marketing is aimed at reaching customers through their smartphones or tablets by using mediums such as text messaging, social media, website, email, and apps. Businesses can take advantage of technology that can target clientele based on time or location, like sending customers a … Read More