London Digital Marketing Agency
The second reason page titles and meta descriptions are important is because they present an opportunity to differentiate your web page result from your competitors. Current SEO best practices consider more recent optimization factors used by Google, which include user engagement metrics like time on site, bounce rate and click-through rate. Accurate and intriguing page title’s and descriptions help increase click-through rate and reduce bounce-rate. Our digital marketing blog is full of helpful articles about marketing strategy, campaign management and more.
Link building is crucial but difficult and requires a lot of time and effort. The good news is, there’s a lot of people out there doing it wrong. This opens the door for SEOs who are willing to go the extra mile to build links the right way. That’s why you usually see results from right around the block when you search for a fast-food chain. Using city names as keywords helps, but don’t paint yourself into a corner, or you’ll end up looking like you’re only a local authority. This is often referred to as a “canonicalization” problem, and it might already be happening on your site without you realizing it.
TrustRank is a way for Google to see whether your site is legit or not. For example, if you look like a big brand, http://www.webimag.com/ Google is likely to trust you. Quality backlinks from authoritative sites (like .edu or .gov domains) also help.
Whether you work on SEO yourself, delegate it to another team member, or outsource it completely, you’ll want to make this decision with as much knowledge as possible. And the https://www.wikipedia.org/ reason I mention it here is that I want you to realize that there are no shortcuts in SEO. And be aware of anyone suggesting strategies that might seem too good to be true.
For example, in the marketing space, I’ve found long-form content almost always outperforms short-form. Someone searching for “comforter” in the U.S. will see blankets for their bed, whereas someone in the U.K. Might see pacifiers because that’s what the term means there. A way to tell Google you want to target certain countries is, of course, by including them as keywords. The one thing you don’t want to do is have a bunch of text that says “click here” pointing to your site. Content, loading times, usability, and attracting the right readers are all part of decreasing your bounce rate.