Viral Marketing Platform

PPC campaigns can be a short-term solution, and many use it to shift products or seasonal deals, as a way to boost revenue. There are around 4 spots for Ads on Google, so getting your website in the for a selected keyword can be challenging. SEO work is about your ranking being ‘earned’, but PPC your ranking on the first page is bought.

Encourage your users to share the use of your product and you might suddenly stumble upon a viral success like the fireman video. Surprise your viewers with real personalized interaction that takes effort. Sincerity is a powerful tool to utilize when it comes to helping your campaign go viral. Back then, not many companies were willing of interacting with their customers through the power of personalization.

The total number of active monthly users on TikTok is more than 800 million with the number of video views in a day surpassing 1 billion. In the last five to 10 years we’ve become accustomed to targeted ads on Instagram, Google, and other platforms. You had to go to a bookstore, record shop, or movie theater to check out something new. In its heyday, viral marketing captured that with secret websites and USB drives left in bathrooms. Now services like Spotify and Netflix can tell folks what they might like with decent accuracy.

He and co-founder and co-CEO Mathew Micheli were business students at Toronto’s Ryerson University who dabbled as entrepreneurs on the side, including buying and selling liquidated returns from large retailers. One day in 2013, Mr. Gagliese came up with the idea of helping NHL stars earn extra money by promoting their sponsors on their social-media sites. They met with an agent but their idea didn’t get far – the potential sums weren’t enough to matter to well-paid athletes. People had become less predictable and less willing to buy whatever companies could make. He suggested a new formula, Lauterborn’s Four Cs, to serve as a replacement. Although the four Cs of marketing have grown in popularity, many people don’t know where they came from.

The ripple effect was a successful viral ad campaign that fit the Super Bowl vibe, while still engaging many customers on social media pages. Viral videos or images will indirectly promote a product or service , then the hopes are that this is shared around social media. You create a piece of content that is so compelling that those who engage with it will want to share it with their friends and family instantly. Keywords lay at the core foundations of any search engine marketing strategy.

Builds Your Brand – If your message becomes a hit and is shared widely by audiences, customers will create a personal connection with you, helping your product or service grow. What the statistics show is that the best viral marketing campaigns need to capture positive emotions, including awe, laughter, amusement, and joy. Of course, the objective is to find individuals who can drive sales, leads, and conversions through social media networking. The focus is on sharing easy to understand messages that the common person can relate to thereby generating an exclusive marketing niche.

Firstly you need to identify the keywords that are relevant to your business’s services or products. The keywords need to be ones that your prospective customers are highly likely to use when making a search query. One way easy way to get started with keywords is by using Google Keyword Planner. Are you still aching for your brand or business to go viral, but can’t seem to get it right? This post explores how to get successful campaigns with examples.